Episode 20

[What's My Story] Christina Daves

Published on: 2nd September, 2021

Would you willingly break a bone if you knew that it was going to catapult you to success?

What's In Store For You

She's a serial entrepreneur and an award-winning inventor. She had careers in event planning, land development feasibility - she's also owned a retail store and is now the designer and manufacturer of MediFashions which are award-wining accessories to make medical devices fashionable. She's been featured in 50 media outlets in less than a year. And over her entire career, more than a thousand.

How did Christina Daves turn an accident into a goldmine of success?

  • [04:15] What made Christina stumble on MediFashions?
  • [05:30] What is it that allowed Christina to turn a broken bone into a business opportunity?
  • [07:29] What turned the opportunity into an invention?
  • [09:30] How did the "Steve Harvey" moment come about into Christina's sphere?
  • [11:15] How can Help A Reporter Out (HARO) help with media exposure?
  • [14:16] How can I make a news outlet be interested with me?
  • [16:44] What is it that somebody needs to do to turn their story into something newsworthy?
  • [18:38] How do I find the media outlets to pitch to?
  • [20:50] How much time should I be dedicating to pitch and get 50 appearances?
  • [22:05] Are there other media outlets that I should consider aside from the big news outlets?
  • [23:03] How can "PR For anyone" help people be newsworthy?
  • [24:00] What fears prevent people from pitching?
  • [25:14] What are some areas to be wary of as I increase my pitches and subscriptions?


  1. Rescue Event Planning - If you have an event and you don't want to worry about a thing, let Melissa Jakes and her team handle everything!
  2. Text 410-936-4049 and be a part of Robert's community.
  3. Support the show, buy Robert a coffee!
  4. Storytellers Growth Lab - get guidance about how you can CONFIDENTLY CONNECT, PRESENT POWERFULLY & ENGAGE EFFECTIVELY!
  5. Christina Daves' website
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    About the Podcast

    What's My Story
    How I Made It From There To Here
    What's Your Story? What's My Story? This podcast will focus on pivotal moments in people's lives that helped propel them towards success. We will explore mindset, motivation and inspiration through the lens of story.

    The WMS Podcast is brought to you by the Storytellers Growth Lab - http://www.storytellersgrowthlab.com
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    Robert Kennedy III